Candace Smith

Marketing, Account Manager

My Role at Covenant

My role at Covenant spans across several areas of the business. I serve as the first point of contact for clients. I help manage client and beneficiary expenses, administer estates and trusts, secure and manage real estate and property, and coordinate distributions and sales. I also oversee marketing and advertising. My marketing role encompasses a broad range of duties including managing social media accounts, email marketing, the company website, designing newsletters and brochures, and building relationships.

Education and Experience

I graduated from East Tennessee State University with a Bachelor of Arts in English and Technical Writing. During my collegiate career, I started my own small business and successfully ran three brick-and-mortar locations by my second year in business. Alongside my boutique, I helped my husband start a successful wedding videography business. Through these businesses, I gained many of the marketing skills I am now able to implement at Covenant. 

Community Involvement and Personal Notes

While at ETSU, I served as the Public Relations Officer for the Chronic Illness and Disease Awareness organization, which helps bring awareness to students and the public about chronic illnesses. I organized guest speaker events and formal charity galas, as well as oversaw all marketing for the organization. I still remain involved post-graduation and have loved watching the organization grow over the years and continue making a great impact on our region. Outside of work and volunteering, I enjoy hiking, backpacking, photography, playing piano, writing, and spending time with my husband and our four pets.